Ditch Expired Bra Straps
Ditch Expired Bra Straps
Brastraps.com maven Margarita Reis is reaching out to women, teens and tweens to let them know that it isn’t okay to reveal worn, discolored bra straps this summer.
“Summertime is prime season for Ugly Bra Strap Syndrome,” explains Reis. “Women need to realize that bras and bra straps do have an expiration date. Exposing discolored or worn bra straps underneath a sleeveless tank is a major fashion don’t!”
According to Reis, the right bra strap can enhance an outfit. The firm’s new Elite by Margarita fashion straps feature between 150 and 344 individual Swarovski crystals per pair. “They can really make an outfit,” she says. “Once women start to think of bra straps as a reflection of their fashion identity, they’ll discover a whole new way of accessorizing.” Reis’s top picks for summer include replacement, fashion and specialty straps.
Replacement Straps are made replace existing bra straps one a month or more often in summer. Available in classic and thin sizes, big summer sellers add a pop of color to tanks and come in pink, turquoise, green, yellow, khaki and clear. Retail: $8.99 to $9.99 per pair.
Fashion Straps are decorative and work as fashion accessories day or night. This summer, silver glitter straps and
butterfly straps will be popular with tweens. Adults should try beaded, daisy or gold glitter straps and diamond or pearl straps. Glow-in-the-dark straps are also popular for nights on the town in summer. Retail: 8.99 to 18.99 per pair.
Specialty Straps include New Elite by Margarita’s line of crystal bra straps featuring between 150 and 344 individual Swarovski crystals. Reis explains that these “bling bling” bra straps are fancy enough to be worn under a sexy top and also add an elegant touch to evening gowns and wedding dresses. Retail: $35-$45.
Brastraps.com and parent company Margarita Couture are currently the largest fashion strap supplier in the United States, housing more than 70 different styles. Most recently, the company was featured on QVC, selling out a quantity of 40,000 fashion bra strap units in six minutes.
Margarita Couture is also the originator of Evolution by Margarita, the world’s first five-in-one convertible bra designed to mimic the appearance of cosmetic breast implants.
For more information ,visit http://www.margaritacouture.com/.
